01 / STRATEGY
Strategic
Advisory
Direct work with CEOs and founders to focus growth, set priorities and strengthen the company’s strategic direction.
Strategy and positioningGrowth modelOrganisation and prioritiesB2B business development
BOUTIQUE ADVISORY · BARCELONA
Strategic
clarity.
Real execution.
We help CEOs, founders and boards turn strategic decisions into meaningful transformation and measurable results.
UP / 01VISION & ACTION
STRATEGYTRANSFORMATIONGROWTH
STRATEGY · EXECUTION · BOARDSCROLL TO DISCOVER
01A DIFFERENT APPROACH
Strategy matters when it becomes action.
Setting a direction matters. Getting an organisation moving in that direction is what truly transforms a business.
We work closely with decision-makers and, when needed, get involved in delivery: processes, technology, operations and B2B business development.
01Strategic
perspective
perspective
02Operational
capability
capability
03Executive
commitment
commitment
02AREAS OF COLLABORATION
How we can
help.
Strategic
02 / EXECUTION
Deputy CEO
& Transformation
Hands-on executive support to transform organisations from within, connecting strategy, people, processes and technology.
Digital transformation and processesAI and automationOperations and reportingComplex B2B sales
03 / GOVERNANCE
Independent
Board Member
An outside perspective, independent judgment and executive experience to support boards and CEOs through growth and transformation.
Corporate governanceGrowth and riskTransformationLeadership team support
WHAT MAKES
THE DIFFERENCE
THE DIFFERENCE
Less distance between thinking and doing.
Strategic vision and accountability for execution. No divide between designing change and making it happen.
03EXPERIENCE
Business perspective.
Management experience.
UP Investments draws on the career of Juan Manuel Pascual, spanning company building and leadership, strategy, operations and technology transformation. His experience covers cybersecurity and technology, business services, people-intensive operations and complex B2B sales.
This breadth brings a cross-functional view of growth: understand the business, identify the levers and deliver meaningful change.
DIRECT COLLABORATIONJuan Manuel
PascualUP Investments
PascualUP Investments
STRATEGY & LEADERSHIP
PROCESSES, AI & AUTOMATION
B2B GROWTH
04WAYS OF WORKING
Every company.
A different challenge.
01Ongoing
Ongoing
advisory
An ongoing relationship with the CEO to challenge assumptions, offer perspective and support critical decisions.
02Transformation
Transformation
projects
Focused engagements to redesign processes, professionalise management or implement technology and AI.
03Fractional
Fractional
Deputy CEO
Flexible executive reinforcement for general management, with the capacity to coordinate cross-functional priorities.
04Independent
Independent
board member
Serving at board level with strategic judgment and hands-on experience in execution and transformation.
WHEN IS IT A FIT?
For startups, scaleups and established companies that need focus, transformation or executive support at a critical stage of growth.
05 / CONTACT
Let’s talk about
what matters.
Tell us about your company’s challenge. We will personally assess whether a collaboration makes sense.
BARCELONA · SPAIN · NATIONAL AND INTERNATIONAL ENGAGEMENTS